Livestream programme to promote Hanoi’s OCOP products

Co-organised by the Hanoi Coordination Office on New Rural Development and the ASEAN Digital Transformation Research Institute (ASEAN ACADEMY), the programme aims to practically support OCOP subjects in production, business, and promotion of OCOP products accessing digital technology and e-commerce in a livestream format.

This is the first time Hanoi has organised the programme, which is considered a practical action to help OCOP subjects introduce and promote their products to domestic and foreign consumers, especially in the context of the complicated developments of the COVID-19 epidemic.

According to Nguyen Van Chi, Standing Deputy Chief of the Hanoi Coordination Office on New Rural Development, the event is valuable and meaningful to society, promising to bring many attractive products to the public. At the same time, it is also provides motivation for OCOP subjects of Hanoi in particular and Vietnam in general to improve their marketing skills and products sales skills in the livestream format in the digital era.

For social purposes, helping farmers to access customers and find output for products. Therefore, the organising board hope to welcome and spread the event’s message: “opportunity safely online shopping during the epidemic season” and share the OCOP Live Fanpage link https://www.facebook.com/ocoplive/ for the public to follow the program”, Nguyen Van Chi said.

Source: Nhan Dan Online